2018 • Ford FOCUS
Ford launched a big campaign in few of the metropolitan cities in Europe. This 6m tall FOCUS letters covered by digital screens are controlled by an AI. When a certain someone tells the AI what their focus in life is, the machine generates a collage using an image of the person with symbolic images of their focus. My job was to create 20 different collages for different subjects. I also created an animated text for the souvenir of the personalised moment.